Discovering new growth opportunities: TikTok

In the weird world of social media, TikTok has become more than a circus act. It’s now a powerful platform for businesses to reach and engage with global audiences. Its wild and wonderful blend of creativity, entertainment, and viral potential offers brands an additional channel to boost their sales. So, how can you use TikTok to sell successfully, build your brand and become famous. Stick to these fundamentals, and you could be the next (insert your favorite TikToker).

1. Understand your audience

Before anything, you have to understand your target audience. TikTok’s user base is diverse, with its main demographic being Gen Z and Millennials. Research their interests, preferences, likes, and dislikes then tailor your content to those interests. Simply put, the more you understand your audience, the better your business can connect with them.

2. Create engaging content

To capture attention, your content needs to be exciting, entertaining, and authentic. Some of the most popular video ideas that often gain traction are:

• Challenges and Trends: Participate in trending challenges and create your own branded challenges to encourage user-generated content.
• Behind-the-scenes: Behind-the-scenes footage can build a stronger connection with your audience by showing the human side of your business.
• Tutorials and how-tos: Educate your audience and demonstrate how your products can solve their problems and help make their lives a little better.

3. Leverage influencers

Partnering with influencers who align with your values can increase your reach and give you greater credibility. Influencers can showcase your products in a relatable way and allow you to connect with new audiences. Just make sure the influencers you align with, match your brand values as this can create inauthenticity.  

4. Create TikTok ads

Like most social platforms, TikTok also offers paid advertising options that can increase your reach and boost your sales:

• In-Feed Ads: Short video ads that appear in the user’s feed and blend with organic content.
• Branded Hashtag Challenges: Using the power of the hashtag you can encourage users to create content around a specific hashtag related to your brand.
• Branded Effects: Create custom filters or effects that users can apply to their videos, this form of branding can give your online presence instant recognition.

5. Optimize your profile

Your TikTok profile is your business card on the platform. Make sure it’s complete and professional:

• Profile Picture and Bio: Use a high-quality logo as your profile picture. Write a concise, compelling bio that highlights your brand’s USPs and selling proposition.
• Website Link: Include a link to your website or specific landing pages to drive traffic and conversions.

6. Engage with your community

TikTok is a social platform, so be social! Reply to comments, engage with users who tag you, and join conversations relevant to your industry. Building a community around your brand creates loyalty and encourages repeat sales.

7. Analyze and adjust

Regularly review your TikTok analytics to understand what’s working and what’s not. Metrics such as views, likes, shares, and comments can provide insights into your audience’s preferences. Use this data to refine your content strategy and optimize your sales efforts.

8. Be consistent

Consistency is key to maintaining and growing your presence on TikTok, So post regularly. Consistent engagement keeps your brand top-of-mind and drives sustainable sales growth.

Empower your potential with Stenn

Whether you're looking to boost your sales on TikTok or explore new growth opportunities, Stenn is here to support your aspirations. Discover how our advanced financial solutions, like revenue-based financing, can give you an edge in the competitive digital marketplace.

Find out more about revenue-based financing here.

Stenn is a global trade finance company dedicated to empowering businesses of all sizes with flexible, tailored alternative financing solutions. Since 2016, Stenn has powered over $19 billion in financed assets, supported by trusted partners including Citi Bank, Goldman Sachs, HSBC, and Natixis.